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Why It’s So Hard to Be an Indie Beauty Brand

Startup founders talk the challenges they faced early on…

Beauty startups face a competitive market worth $60 billion; skincare accounts for the biggest share. To launch, brands have to figure out what they want to formulate and why, and who their consumers are and how to reach them, often on very limited budgets.

Maryna Kracht launched Mahalo Skin Care in Hawaii three years ago. She knew early on that ingredients would be a huge expense. Mahalo products feature tamanu oil (which has anti-inflammatory properties and can promote cell growth), sea buckthorn oil and aloe vera. Kracht looks to appeal to customers seeking something luxurious and handcrafted. “I want people to feel that this is an artisanal product,” she says.

With a team of four employees, she develops her own formulas. She works with local suppliers in Hawaii, uses organic ingredients and produces her own hydrosols, or distillates, such as rose water.

“I did have savings, but not a lot,” Kracht says. “More than anything, I had to be extremely strategic with every single dollar.” That meant lots of time researching ingredients before spending money on developing anything.

Kracht never resorted to formulating her products for Mahalo in her kitchen, as some natural skincare brands claim to. “I am a stickler for everything being sanitized and making sure we’re up to standards. I had a separate kitchen away from the house where I created a little lab of sorts,” she says.

Kracht’s face is the first thing you see on the Mahalo website. She still handmakes her formulas and writes thank-you notes to her customers. “I encounter challenges every day,” she says. “In the very beginning, you’re wearing a hundred different hats. I did everything. It was figuring out the direction of the business.”

Since its launch, Mahalo has gone from production in a small lab in Kracht’s home to a 1,200-square-foot facility with a walk-in fridge. SkinOwl has been growing every year since it launched. “SkinOwl felt like immediate success because we filled a void,” Tevelin says. ‘It’s not easy, it weeds people out very quickly.”

Despite (or maybe because of) what it takes to launch beauty brands, Kracht says it’s startups that are shaking up the industry. “These small beauty brands, mostly women-run, are trying to go up against the Goliaths of the space, but we are doing it with a backbone of five people versus 500.”

Man Repeller

These Hawaiian Beauty Products Are Trending This Year

Green beauty is constantly growing, with new brands popping up all the time. The most constant stream of consistently fantastic lines, however, seems to be coming straight from the beautiful islands of Hawaii. No brand looks the same — some you can find at luxury retailers, others are one-woman operations that operate direct-to-consumer, some consist of one or two products while others offer an extensive range — but they all share a few things in common: natural ingredients sourced from the rich islands, knowledge of ancient traditions and customs, and truly gorgeous fragrances. Could Hawaii replace Korea as the new beauty hotspot? While we don’t see the latter trend being usurped anytime soon, with volcanic clay powders, exotic fruit extracts, and tropical-inspired packaging, things that come from Hawaii have a similar novelty, as well as impressive efficacy, and of course, absolutely intoxicating scents. No to mention that sometimes it feels like the sunshine-infused potions that come from Hawaii bring with them the relaxing and welcoming vibes of The Aloha State; because very time I try one, I can close my eyes and feel like I’m practically there.

THE UNVEIL. No one really looks forward to taking their makeup off at the end of the day. That’s why face wipes were invented. But what if, instead of a chore, washing your face was a delicious, five-minute jaunt to Oahu? Well, that’s what it’s like to wash your face with this luxurious cleansing balm. I feel like I’m going to a spa instead of to my bathroom, and I love that you don’t need a hot towel or washcloth to wipe it off; it just rinses away with water. A miracle, hand-blended in small batches, that can transform your bathroom and your skin.

Allure

How To Treat Dry Skin When You’re Breaking Out, According To The Experts

Suffering with uncomfortable pimples or sore dry skin is not ideal, but when you’re suffering with both at once, your skincare situation can feel like a nightmare. If you’re currently living through this, you’ll need to know how to treat dry skin when you’re breaking out, because as you may have noticed already, it’s not as easy as you might think. So I spoke to a bunch of skincare experts, to discover exactly how to treat dry skin when you’re also breaking out.
Maryna Kracht, founder of Mahalo Skin Care, tells Bustle over email, “Keeping the digestive tract healthy with fermented foods (kimchi, sauerkraut etc), kombucha, and kefir not only provides an important balance of probiotics, healthy acid balance, and vitamin boost, it also helps with proper absorption of nutrients and elimination of toxins through proper digestive tract routes and not through your skin.” Kracht adds that eating dark green vegetables will boost the alkalinity level in the body, so it might be time you start incorporating more leafy greens into your diet. “Water, sleep and exercise are also crucial aspects to keeping your skin healthy, vibrant, and clear,” says Kracht. She explains, “Water helps with eliminating the toxins and allowing your skin to be plump and youthful. Drink alkaline water. Either water with lemon, or water with a few drops of liquid chlorophyll.”

When it comes to sleep, Kracht advises what’s best for your skin, “Proper sleep doesn’t only provide rest, it also helps with balancing the stress hormones, excess of which makes your skin look inflamed, thin, and wrinkled. Keeping the circadian rhythm in check, going to sleep around 10pm, and getting 8 hours sleep is the optimum balance for many people.” “Acneic skin often shows lack of essential fatty acids, and will respond most favorably to facial oil serums or facial balm treatments to bring balance to the skin,” explains Kracht. “Our Vitality Elixir and Rare Indigo balm have been specifically formulated to contain over 70 percent essential fatty acids to deliver the optimal nutritive balance to imbalanced and inflamed complexions,” she says.

However, there is a method to using these products. Kracht instructs to apply face oils and balms over wet or damp skin. “This is very important in keeping the skin hydrated AND moisturized,” she says. As much as you may want to, you really can’t rush the healing process. “Stick to a skincare routine for at least one month,” says Kracht, “as it takes the skin 26 days to complete it’s cycle. Give your skin love and care to allow it to take the steps to properly rebuild and recover itself.”

Don’t be disheartened, it’s totally possible to treat dry skin when you’re breaking out — just follow this expert advice and you should see improvements soon!

Bustle

Well + Good Editors’ Picks – Best Natural Beauty December 2016

13 NEW, NATURAL BEAUTY PRODUCTS THAT WILL SAVE YOUR SKIN THIS WINTER
From the bone-chilling temperatures of winter to all the bonus holiday traveling, maintaining that healthy glow is exceedingly difficult this time of year. That’s why multitasking, skin-saving beauty products have been popping up on beauty shelves so that your skin doesn’t have to suffer. So which are the favorite new, natural beauty products Well+Good editors tested this month? A rejuvenating facial peel, an anti-inflammatory cleanser melt, a head-to-toe hero balm, a dreamy coconut skin dew, and other new power-players—many starring matcha. Thanks to these complexion-saving products, your skin doesn’t have to be as dull as the weather.
Keep reading for 13 editor-approved beauty launches this month you need to know about.
Mahalo The Unveil Cleanser Melt Concentrate – This makes cleaning my face actually fun—one small scoop of the green balm (from matcha) literally melts into your skin and feels like an oil cleanser. Once you add water, it turns into a creamy foam that leaves your face ultra-soft—and mascara-free. Starring anti-inflammatory fragonia (an Australian plant) and exfoliating papaya enzymes, this tropical, buttery blend is perfect for a nightly refresh of your skin, particularly if you’re too lazy to use a few products for the job.

Well + Good

5 Hawaiian Beauty Products to Bring Out Your Inner Moana

Disney has steadily been rounding out its princess empire with more action-packed roles for female heroines (see Elena of Avalor, Frozen’s Elsa). The latest CG-animated lead to root for: Moana, the teenage daughter of a Pacific Islands chieftain who sets out on an oceanic journey to track down lost members of her tribe. Breakout Hawaiian actress Auli’i Cravalho voices the title character and composer-lyricist Lin-Manuel Miranda (of Hamilton fame) wrote the songs for the movie, which is already getting advance praise and includes enough epic scenery to inspire landlubbers to rig the sails on a canoe and head for Polynesian climes. To stoke your inner wayfarer, here are five island beauty finds infused with healing botanicals.
With oils that are cold-pressed or extracted using an advanced C02 technique to preserve the integrity of the raw materials, Kauai-based Mahalo Skin Care is both high-tech and distinctly Hawaiian in its approach. The new Unveil Cleanser Melt Concentrate (out next month) combines anti-inflammatory matcha, purifying willow, and pore-refining sunflower oil in a balm that, when mixed with water, transforms into a milky emulsion to soften and cleanse.

VOGUE

5 Beauty Product Swaps That’ll Do the Body Good

It’s no surprise winter is a time to ramp up your skin care. What is surprising, however, is that you might be putting toxins on your body without even knowing it. Did you know that many commercial beauty products may actually contain hidden ingredients that do more harm than good. The list is long, but some of those ingredients include parabens, aluminum, lead, mercury, formaldehyde and more. These types of no-nos do all sorts of things like cause cell damage, environmental harm and can even lead to allergic reactions.
Perhaps that’s why green celebs like Gwyneth Paltrow and Jessica Alba are known for preferring non-toxic skin care. To help us all identify safe swaps for our winter staples, our good friends at The Detox Market shared their approved green beauty picks for the season!
Mahalo Petal Mask. This masks has 28 active ingredients that work together to help hydrate, soothe and repair skin, and it’s safe enough to use for daily use. Plus, the blend of gentle enzymes allows your skin to swallow up the flower petal essence that plumps and improves texture.

EOnline

ve10 Best Face Oils and Serums – The Vitality Elixir facial serum

Rich and potent Vitality Elixir infuses skin renewing powerhouses like sea buckthorn, turmeric, and carrot seed into omega-rich kukui and chia super-oils making it the perfect all-in-one treatment serum and nourishing oil for all skin types. Clarifying black cumin, tamanu, and helichrysum, also in the mix, keep breakouts at bay.

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Spirituality & Health

new-beautyThe ONE Product You Really, Actually Need This Summer

I really hate when brands boast of having beauty products that are “vacations in a bottle.” No matter how coconut-tropical-fruity smelling a body lotion might smell, it can’t successfully convince me that I’m on a beach in Maui when I’m actually reading a million emails at my desk in the middle of the day, basking under the glow of the office lights.

Mahalo Vacation Glow…gets pretty darn close. Maybe it’s the name and the very cool wooden bottle—even the ingredients and the “how to use” are engraved into the container, which shows an immense level of detail that you cannot stop looking at—that has me believing, but there’s something about this body-hair elixir that’s in a word, “beachy.”

The brand describes it as “molten sunshine potion”—a phrase that my cynical self would normally roll my eyes at, but in this case, I cannot think of a more dead-on description. It smells like fresh white florals (there’s essential oils of jasmine/Hawaiian pikake), plus something you can’t quite put your finger on (it’s a mix of tuberose, ylang-ylang and geranium)—a fragrant concoction that’s definitely more than enough for someone to stop and ask you what you are wearing.

Then, there are the hard-hitters: vitamin E–rich Kukui, balancing macadamia, does-everything argan oil, skin-repairing sea buckthorn and mega-hydrator avocado. The lineup makes the most perfect oil, a sort of rich serum that works perfectly post-shower—you literally only need a drop—to smooth out hair and perfect the skin on your legs. The best part: The scent and glowing hydration sticks around, so when your midday coffee kick calls, you may actually be able to take a deep breath, close your eyes, and pretend you’re on a lounge chair looking out at the sea somewhere.

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New Beauty Magazine

chalkboard5 Masks for Better Skin ASAP

No need to travel all the way to Hawaii when Hawaii can come to you. Named after Hawaiian Volcano Goddess Pele (umm how I become a Volcano Goddess?) the mask transforms problematic skin and reveals a luminous new you. But it’s the list of magical ingredients that prove that this newbie is the real deal: “Botox-plant” Hibiscus, Turmeric, collagen-boosting Vitamin C. Mahalo!

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The Chalkboard Mag

7 Truly Organic Skincare Products That Won’t Kill the Environment – Why Labeling Matters

The global market for organic personal care products is a budding industry, and it’s one that’s intrinsically tied to the “new green revolution,” which is good news for environmental activists. Regulating organic products: Though the Food and Drug Administration regulates products labeled as organic, the department has yet to adopt a formal definition for the term. “FDA regulates cosmetics under the authority of the Federal Food, Drug, and Cosmetic Act (FD&C Act) and the Fair Packaging and Labeling Act (FPLA),” the organization explains in a statement. “The term ‘organic’ is not defined in either of these laws or the regulations that FDA enforces under their authority.”

Instead, the Agricultural Marketing Service of the U.S. Department of Agriculture (USDA) is in charge of the National Organic Program (NOP), which in turn holds brands accountable for labeling standards, which it defines based on the percentage of organic ingredients that make up a given product. It’s important to note that, due to the projection that the organic personal care marketplace is expected to grow significantly in the coming years, many brands are strategizing to get on board. This can, at times, lead to heavy marketing campaigns that can obfuscate a product’s actual ingredients.

Natural or nah? Just because a product is organic, that doesn’t mean it’s innately safer than non-organic products. “An ingredient’s source does not determine its safety,” reads a statement from the FDA. “For example, many plants, whether or not they are organically grown, contain substances that may be toxic or allergenic.” And the word “natural” carries no weight at all. Brands are free to use the label at their discretion. And big brands that may not have eco-friendly practices in their DNA are looking to get involved. “‘Natural’ has a fairly sturdy antonym — artificial, or synthetic — and, at least on a scale of relative values, it’s not hard to say which of two things is ‘more natural’ than the other: cane sugar or high-fructose corn syrup? Chicken or chicken nuggets? G.M.O.s or heirloom seeds?” author Michael Pollan wrote in an April article for the New York Times. “The most natural foods in the supermarket seldom bother with the word; any food product that feels compelled to tell you it’s natural in all likelihood is not.”

With all that in mind, here’s a roundup of seven ecologically-conscious skin care lines to explore, all of which hold organic ingredients as a No. 1 priority. Happy bathing.

  • THE BEAN Mask
Mic
READ HERE

glossThe Vitality Elixir

“I could go on for decades about Mahalo Skincare’s Vitality Elixir….I’ll keep it down to three key selling points:
1) A wooden bottle that looks like it was found washed ashore, rather than behind a beauty counter.
2) The smell, which is pungent but beachy, and
3) the formula, which is chock full of Omega-3s, Sea Buckthorn, and everything else your skin loves.

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Into the Gloss

bp-mbgAn All-Natural Aesthetician Spills Her Secrets For Gorgeous Skin

…massage a dime-size amount of oil into my face and neck using light upward strokes and a few firmer circles on the jaw, third-eye area, and temples. Right now, I’m using Mahalo’s enlivening and hydrating Vitality Elixir, an exotic blend containing chia seed oil, turmeric, and CoEnzyme Q10.

Mind Body Green

Press, Media and Reviews

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The Matcha Trend Has Officially Spread To Skincare

Matcha isn’t new—it’s said to have been brought from China to Japan, where it has remained popular, sometime in the 10th century. The matcha craze in the U.S. began in early 2015, but it’s new to skincare. Traditional green tea, made by steeping leaves rather than dissolving matcha powder, is the most-studied antioxidant, according to Dr. Leslie Baumann, M.D., a Miami-based dermatologist and author of Cosmeceuticals and Cosmetic Ingredients, and she considers it the most promising natural ingredient on the market today.

“There’s convincing evidence that oral and topical green tea—you need both—neutralizes free radicals and decreases inflammation,” she says.

Do It Yourself – It’s not just for the spa: Matcha products are also hitting the shelves. To find an effective treatment (and avoid any low-quality products riding the wave of the matcha trend), “look for a brownish tint,” says Dr. Baumann, a sure sign of a high concentration of EGCG.

Mahalo Skin Care: The Unveil Cleanser Melt Concentrate – Packed with healing green tea leaf, phytonutrients, and plenty of oils (argan, pumpkin seed, cardamom), this balm-like cleanser, which should first be applied to dry skin, turns to a milky lather when introduced to water.

DEPARTURES

Mahalo’s Pele Mask Gives The Skin A Total Restart, Like You Just Had A Facial!

Does your skin need a really good cleaning? Is it looking a little dull and ashy? Here’s the green beauty fix-it-all, The Pele Mask by Mahalo! It’s a handcrafted super mask made with volcanic ash to detoxify, brighten and revitalize.
If you see my Instagram or read this blog, you’ll know I’m a big advocate for masking. Whenever someone tells me that their skin is looking a little tired or ashy or they have breakouts, I usually find that they’re missing a good mask in their arsenal. THIS is a great mask that everyone should own. Why? Because this handcrafted little Hawaiian mask made with volcanic ash and cayenne will detox and revitalize your skin without leaving it dry or tight. It’s just what you need: a great skin cleaning and fresh, revitalized skin left behind. It sets out to fight acne, calm inflammations, restart circulation and oxygenate (I have it on my face as I type this). It’s a wonderful revitalizer, too. I also find that it’s great for the warmer months when you feel like you’ve had an SPF baking on your skin all day. What I also love about Mahalo Skin Care is the bamboo packaging and the fact that the mask is refillable (see above). And please don’t make the mistake of thinking that this mask is only for acneic skin, it’s definitely not, however, it’s not recommended for sensitive skins. If you’re into ingredients, you’ll want to read these…they are gorgeous.

Green Product Junkie

Why It’s So Hard to Be an Indie Beauty Brand

Startup founders talk the challenges they faced early on…

Beauty startups face a competitive market worth $60 billion; skincare accounts for the biggest share. To launch, brands have to figure out what they want to formulate and why, and who their consumers are and how to reach them, often on very limited budgets.

Maryna Kracht launched Mahalo Skin Care in Hawaii three years ago. She knew early on that ingredients would be a huge expense. Mahalo products feature tamanu oil (which has anti-inflammatory properties and can promote cell growth), sea buckthorn oil and aloe vera. Kracht looks to appeal to customers seeking something luxurious and handcrafted. “I want people to feel that this is an artisanal product,” she says.

With a team of four employees, she develops her own formulas. She works with local suppliers in Hawaii, uses organic ingredients and produces her own hydrosols, or distillates, such as rose water.

“I did have savings, but not a lot,” Kracht says. “More than anything, I had to be extremely strategic with every single dollar.” That meant lots of time researching ingredients before spending money on developing anything.

Kracht never resorted to formulating her products for Mahalo in her kitchen, as some natural skincare brands claim to. “I am a stickler for everything being sanitized and making sure we’re up to standards. I had a separate kitchen away from the house where I created a little lab of sorts,” she says.

Kracht’s face is the first thing you see on the Mahalo website. She still handmakes her formulas and writes thank-you notes to her customers. “I encounter challenges every day,” she says. “In the very beginning, you’re wearing a hundred different hats. I did everything. It was figuring out the direction of the business.”

Since its launch, Mahalo has gone from production in a small lab in Kracht’s home to a 1,200-square-foot facility with a walk-in fridge. SkinOwl has been growing every year since it launched. “SkinOwl felt like immediate success because we filled a void,” Tevelin says. ‘It’s not easy, it weeds people out very quickly.”

Despite (or maybe because of) what it takes to launch beauty brands, Kracht says it’s startups that are shaking up the industry. “These small beauty brands, mostly women-run, are trying to go up against the Goliaths of the space, but we are doing it with a backbone of five people versus 500.”

Man Repeller

6 Shimmering Body Oils that Glow (Not Glitter!)

The sun is finally starting to pitch up in the sky for the summer. But as far as a tan goes? Well, it’s a work in progress right now. For those of us whose vibe just isn’t fake tan, it’s time to start giving thanks to the clean beauty world for shimmering body oil.

On first glance, they seem like something reserved for glitter enthusiasts. Save your judgment for getting up close and personal; upon application of these mica infused potions skin looks healthy and radiant, sans sparkle.

6 Illuminating Oils To Get Your Glow On This Summer – 1. Mahalo The Vacation Glow Body And Hair Elixir

Did someone say vacay? It may not be quite as sweet as the real deal, but this is about as close as it gets to sunshine in a bottle. Not only is the golden glow it imparts bound to put a smile on your face, but the combination of tropical florals like ylang ylang, jasmine, and tuberose will have you pining for that summer getaway sooner rather than later. Reparative oils of sea buckthorn and tamanu also make this an asset to sun touched skin.

Organic Authority

Mahalo Skin Care Unveil The Melt Cleanser Concentrate lotion facial cleanser / review

Over time it becomes pleasantly buttery, dense and resembles homemade jams. THIS flavor to this: love: a corporate website is described as “Fresh and crisp scent of lemon, rounded with notes of exotic fragonia, ginger, cardamom and pink peppercorn. Hints of warm cocoa create a calming aromatherapy gourmand experience.” and if someone was doing homework replaced the lemonade with agave syrup with ginger and cardamom, it will be more or less know how to Unveil The smells;) is citrus, sweet and fresh. It is not the smell overwhelming, but certainly distinctive. Green color lotion additionally stimulates the imagination and taste buds :)))
You can use it as a first or second cleanser does not require the participation of cloth or other helpers. We wash it off easily with the participation of hands and hot water. By combining the water turns into a milky emulsion. Very pleasant and comfortable . I must add that excels at dissolving makeup face regardless of whether it is a plain, soft undercoat, the product waterproof, or mineral filter.
I liked it for the effect of refreshing, cleansing, healing, effectiveness and gentleness. Depending on the stage at which it was used each time the skin was soft and smooth without feeling download, irritation or other adverse reactions. Exceptionally mild areas naczynkowych changes and rosacea. He brings additional comfort and at the same time allow for a quick make-up removal or the end of the purification step.
However, the vision of the fall of Mahalo tempts me more and more.

1001 Passion

Everything You Need to Know About Your New Beauty Superhero: Roses

It is possibly the most ubiquitous fragrance and the most recognized flower in the world, but the rose should never be underestimated. Rose oil and Rose water are two of the most beneficial and powerful ingredients in natural skin care, and the process of how they are harvested is nothing short of amazing. Harvesting roses for distillation is a labor-intensive process that must be done before the sun rises. The flowers must then be processed the same day. Mahalo Skin Care founder Maryna Kracht detailed the process on Instagram…

Amazing, indeed. Rose can be found in many of Mahalo’s products, but probably most notably in the Petal Hydrating Mask,  a luxurious, glow-inducing treatment that can be used daily to add moisture to and reduce inflammation in even the most sensitive skin.

Spring.St

These Hawaiian Beauty Products Are Trending This Year

Green beauty is constantly growing, with new brands popping up all the time. The most constant stream of consistently fantastic lines, however, seems to be coming straight from the beautiful islands of Hawaii. No brand looks the same — some you can find at luxury retailers, others are one-woman operations that operate direct-to-consumer, some consist of one or two products while others offer an extensive range — but they all share a few things in common: natural ingredients sourced from the rich islands, knowledge of ancient traditions and customs, and truly gorgeous fragrances. Could Hawaii replace Korea as the new beauty hotspot? While we don’t see the latter trend being usurped anytime soon, with volcanic clay powders, exotic fruit extracts, and tropical-inspired packaging, things that come from Hawaii have a similar novelty, as well as impressive efficacy, and of course, absolutely intoxicating scents. No to mention that sometimes it feels like the sunshine-infused potions that come from Hawaii bring with them the relaxing and welcoming vibes of The Aloha State; because very time I try one, I can close my eyes and feel like I’m practically there.

THE UNVEIL. No one really looks forward to taking their makeup off at the end of the day. That’s why face wipes were invented. But what if, instead of a chore, washing your face was a delicious, five-minute jaunt to Oahu? Well, that’s what it’s like to wash your face with this luxurious cleansing balm. I feel like I’m going to a spa instead of to my bathroom, and I love that you don’t need a hot towel or washcloth to wipe it off; it just rinses away with water. A miracle, hand-blended in small batches, that can transform your bathroom and your skin.

Allure

oh-my-skin-unveilBest Cleansing Balm – Mahalo The Unveil

My favorite product from Mahalo, The Unveil, which is a luxurious, no-cloth-required oil cleanser aimed specifically at effectively dissolving makeup and removing daily impurities to unveil a soft and glowing complexion. A very effective cleanser that both smells and feels lovely and cleans the skin brilliantly. It removes all traces of makeup, even mascara, while leaving your skin feeling hydrated, soft and plump without clogging pores. I love the ethical nature of the company and the way they produce their packaging and ingredients. I only have two drawbacks. Firstly, it did sting my eyes slightly (but then again my eyes are very sensitive) and secondly the price is above and beyond what most people would outlay for a cleanser. Apart from that I would now consider myself am a Mahalo convert as I don’t think I have ever experienced a natural cleanser that is comparable to this one. Never before has a cleanser left my skin feeling so amazing that it barely even needed moisturising after. I would say that this is the best balm cleanser I have come across so far and that it is becoming a must for me.

Oh My Skin

MAHALO Vitality Care Elixir

Today I bring you a review that I wanted to be but so much time. There are now several months that I use the fabulous Vitality Elixir Mahalo Care . So handsome rich, no ?. The thing that struck me the most, and ‘its aroma, earthy, very deep, all obvious and especially durable. Almost like wearing a perfume. At the beginning for those who are ‘very sensitive to smell, and as’ my case, might scare, in fact for me and ‘was so’, difficult to manage and to use as a basis for other products in my arsenal but once tried it, I assure you there is’ not back down. Both for its benefits, that its delicious spicy and sexy aroma. The packaging, well … that is, as with all products Mahalo Care, I find it a masterpiece of artiginato. Made of bamboo, handmade, in this bottle we see one of the Hawaiian Islands. The pump and ‘golden and very easy to use. The complete packaging find it very chic, very elegant and well above the EcoBio products that we can currently find on the market of any brand, luxury and otherwise.

Bambi Organics

My New Babies…. Mahalo’s Red My Lips for Charity

This is Mahalo’s handcrafted lip-plumping matte red lip color! Red My Lips is made using the best of the best natural waxes, organic oils and a collagen amino acids infusion to plump up the lips.  What’s truly cool about Red My Lips? 20% of all sale proceeds of the Red My Lips tint will be donated to the RedMyLips.org, “a non-profit organization that runs a month-long global red lip-wearing campaign every April where supporters join together to speak out against rape myths and victim-blaming, give support for all survivors and raise awareness and funds.”   This lip color is absolutely striking and is set in Mahalo’s signature bamboo case with a vegan lip brush.  It is totally moisturizing, yet gives a matte finish.  Wear it with nothing else but a little concealer and mascara and you’ve got that 40s look, too!

The Green Product Junkie

12 Rustic-Style Beauty Products Guaranteed To Give Your Dresser A Shabby Chic Twist

These beauty buys are bound to give your dresser a cool, shabby chic twist. MAHALO THE UNVEIL CLEANSER CONCENTRATE. Mahalo’s almost milky cleansing balm works to dislodge and lift every last stitch of make-up and oil without leaving your skin feeling tight and uncomfortable. Ditch the wash cloth and massage it on to your face using your fingertips before rinsing off with tepid water.

ELLE UK

Freshen Up Your Spring Beauty Routine With 22 New Products

We rounded up the best new beauty products released this season. The Unveil cleanser Melt Concentrate. Mahalo, if you’re not familiar, is the kind of brand that makes you want to hop on a plane to Hawaii, start your own skin care brand and never look back. Such is the rich, sensorial experience of the colorful Kauai-crafted products in their wooden containers. Unveil is a balm cleanser filled with pollution-fighting antioxidants (i.e. matcha!), sebum-fighting willow and softening papaya.

OBSERVER

MAHALO’S THE BEAN, Detox, Purify, Nourish.

Astaxanthin, edelweiss, alpha lipoic acid, green tea, cocoa, lycopene, coffee, rosemary…sound good? The Bean antioxidant mask is finally released from Mahalo and you can get a free beauty blooms facial steam free with your $150 purchase! I absolutely love this mask for toning, giving the skin a great cleaning and leaving it renewed and hydrated. The new The BEAN mask has just been released by Mahalo today and this mask is another winner that will:

  • transform dull, lackluster, prematurely aging skin into visibly firmer, toner, more youthful-looking complexion with a fresh, purified glow
  • gently exfoliate dead cells, pollution, dirt, blood, oils and toxins
  • boost collagen production to enhance elasticity and radiance
  • detoxify to reduce visual appearance of pores
  • support and boost skin’s natural healing and defenses
  • reverse effects of environmental damage
  • deliver antioxidant-rich purification
  • boost circulation and cell renewal for a visibly healthy glow
The Green Product Junkie

MEET THE BEAN – THE NEW MASK FROM MAHALO

When a brand like Mahalo launches a new product, it’s not just a “new product” based on a trend or to keep up with the competition. When Mahalo expands their line it’s only with a product which Maryna has long researched and designed, developed for months, tested extensively and has done countless test runs of before launching it.  Enter the Bean here, the latest addition to the Mahalo family. Here’s what sets Mahalo the Bean apart…

Like all Mahalo products, the Bean is made of potent, active, highly effective ingredients and it takes just one use to notice a difference in your complexion – healthy glow, calmer skin and the visual appearance of the pores is significantly improved.

The list of benefits from the Bean is quite impressive. The Bean mask is not simply suitable but also beneficial for most skin types – acne prone, dry, dehydrated, even sensitive skin types could use it as it calms inflammation, detoxifies, supports skin’s natural healing, boosts collagen production and helps to recover lipids. Where this mask truly stands out is the anti-aging department, making it a must for those looking to reverse environmental damage and support skin’s natural healing abilities.

Mahalo is a line known for the aroma therapeutic properties of their products. It’s something which Maryna deeply cares for and has become a signature of the brand, along with their beautiful bamboo containers.

The scent of the Bean is suitable for both women and men alike. Although noticeable the scent of the Bean is milder than the other Mahalo products.

Reina Organics

Clean Beauty Picks for Spring

Let’s get to the goods, shall we? These are some of my current favorites this spring…
My journey with Mahalo’s The Unveil Cleanser Melt Concentrate began in late January, but this beauty will continue to be a go-to cleanser during the spring. I love the way it effortlessly melts into skin, lifting makeup and purifying skin. It rinses away without leaving a trace of the balm behind, yet skin feels comfortable and balanced. Plus, the herbal scent is so calming at the end of a long day and features some interesting essential oils like fragonia, pink peppercorn, ginger, and cardamom.

Integrity Botnaicals
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The Matcha Trend Has Officially Spread To Skincare

Matcha isn’t new—it’s said to have been brought from China to Japan, where it has remained popular, sometime in the 10th century. The matcha craze in the U.S. began in early 2015, but it’s new to skincare. Traditional green tea, made by steeping leaves rather than dissolving matcha powder, is the most-studied antioxidant, according to Dr. Leslie Baumann, M.D., a Miami-based dermatologist and author of Cosmeceuticals and Cosmetic Ingredients, and she considers it the most promising natural ingredient on the market today.

“There’s convincing evidence that oral and topical green tea—you need both—neutralizes free radicals and decreases inflammation,” she says.

Do It Yourself – It’s not just for the spa: Matcha products are also hitting the shelves. To find an effective treatment (and avoid any low-quality products riding the wave of the matcha trend), “look for a brownish tint,” says Dr. Baumann, a sure sign of a high concentration of EGCG.

Mahalo Skin Care: The Unveil Cleanser Melt Concentrate – Packed with healing green tea leaf, phytonutrients, and plenty of oils (argan, pumpkin seed, cardamom), this balm-like cleanser, which should first be applied to dry skin, turns to a milky lather when introduced to water.

DEPARTURES

Mahalo’s Pele Mask Gives The Skin A Total Restart, Like You Just Had A Facial!

Does your skin need a really good cleaning? Is it looking a little dull and ashy? Here’s the green beauty fix-it-all, The Pele Mask by Mahalo! It’s a handcrafted super mask made with volcanic ash to detoxify, brighten and revitalize.
If you see my Instagram or read this blog, you’ll know I’m a big advocate for masking. Whenever someone tells me that their skin is looking a little tired or ashy or they have breakouts, I usually find that they’re missing a good mask in their arsenal. THIS is a great mask that everyone should own. Why? Because this handcrafted little Hawaiian mask made with volcanic ash and cayenne will detox and revitalize your skin without leaving it dry or tight. It’s just what you need: a great skin cleaning and fresh, revitalized skin left behind. It sets out to fight acne, calm inflammations, restart circulation and oxygenate (I have it on my face as I type this). It’s a wonderful revitalizer, too. I also find that it’s great for the warmer months when you feel like you’ve had an SPF baking on your skin all day. What I also love about Mahalo Skin Care is the bamboo packaging and the fact that the mask is refillable (see above). And please don’t make the mistake of thinking that this mask is only for acneic skin, it’s definitely not, however, it’s not recommended for sensitive skins. If you’re into ingredients, you’ll want to read these…they are gorgeous.

Green Product Junkie

Why It’s So Hard to Be an Indie Beauty Brand

Startup founders talk the challenges they faced early on…

Beauty startups face a competitive market worth $60 billion; skincare accounts for the biggest share. To launch, brands have to figure out what they want to formulate and why, and who their consumers are and how to reach them, often on very limited budgets.

Maryna Kracht launched Mahalo Skin Care in Hawaii three years ago. She knew early on that ingredients would be a huge expense. Mahalo products feature tamanu oil (which has anti-inflammatory properties and can promote cell growth), sea buckthorn oil and aloe vera. Kracht looks to appeal to customers seeking something luxurious and handcrafted. “I want people to feel that this is an artisanal product,” she says.

With a team of four employees, she develops her own formulas. She works with local suppliers in Hawaii, uses organic ingredients and produces her own hydrosols, or distillates, such as rose water.

“I did have savings, but not a lot,” Kracht says. “More than anything, I had to be extremely strategic with every single dollar.” That meant lots of time researching ingredients before spending money on developing anything.

Kracht never resorted to formulating her products for Mahalo in her kitchen, as some natural skincare brands claim to. “I am a stickler for everything being sanitized and making sure we’re up to standards. I had a separate kitchen away from the house where I created a little lab of sorts,” she says.

Kracht’s face is the first thing you see on the Mahalo website. She still handmakes her formulas and writes thank-you notes to her customers. “I encounter challenges every day,” she says. “In the very beginning, you’re wearing a hundred different hats. I did everything. It was figuring out the direction of the business.”

Since its launch, Mahalo has gone from production in a small lab in Kracht’s home to a 1,200-square-foot facility with a walk-in fridge. SkinOwl has been growing every year since it launched. “SkinOwl felt like immediate success because we filled a void,” Tevelin says. ‘It’s not easy, it weeds people out very quickly.”

Despite (or maybe because of) what it takes to launch beauty brands, Kracht says it’s startups that are shaking up the industry. “These small beauty brands, mostly women-run, are trying to go up against the Goliaths of the space, but we are doing it with a backbone of five people versus 500.”

Man Repeller

6 Shimmering Body Oils that Glow (Not Glitter!)

The sun is finally starting to pitch up in the sky for the summer. But as far as a tan goes? Well, it’s a work in progress right now. For those of us whose vibe just isn’t fake tan, it’s time to start giving thanks to the clean beauty world for shimmering body oil.

On first glance, they seem like something reserved for glitter enthusiasts. Save your judgment for getting up close and personal; upon application of these mica infused potions skin looks healthy and radiant, sans sparkle.

6 Illuminating Oils To Get Your Glow On This Summer – 1. Mahalo The Vacation Glow Body And Hair Elixir

Did someone say vacay? It may not be quite as sweet as the real deal, but this is about as close as it gets to sunshine in a bottle. Not only is the golden glow it imparts bound to put a smile on your face, but the combination of tropical florals like ylang ylang, jasmine, and tuberose will have you pining for that summer getaway sooner rather than later. Reparative oils of sea buckthorn and tamanu also make this an asset to sun touched skin.

Organic Authority

Mahalo Skin Care Unveil The Melt Cleanser Concentrate lotion facial cleanser / review

Over time it becomes pleasantly buttery, dense and resembles homemade jams. THIS flavor to this: love: a corporate website is described as “Fresh and crisp scent of lemon, rounded with notes of exotic fragonia, ginger, cardamom and pink peppercorn. Hints of warm cocoa create a calming aromatherapy gourmand experience.” and if someone was doing homework replaced the lemonade with agave syrup with ginger and cardamom, it will be more or less know how to Unveil The smells;) is citrus, sweet and fresh. It is not the smell overwhelming, but certainly distinctive. Green color lotion additionally stimulates the imagination and taste buds :)))
You can use it as a first or second cleanser does not require the participation of cloth or other helpers. We wash it off easily with the participation of hands and hot water. By combining the water turns into a milky emulsion. Very pleasant and comfortable . I must add that excels at dissolving makeup face regardless of whether it is a plain, soft undercoat, the product waterproof, or mineral filter.
I liked it for the effect of refreshing, cleansing, healing, effectiveness and gentleness. Depending on the stage at which it was used each time the skin was soft and smooth without feeling download, irritation or other adverse reactions. Exceptionally mild areas naczynkowych changes and rosacea. He brings additional comfort and at the same time allow for a quick make-up removal or the end of the purification step.
However, the vision of the fall of Mahalo tempts me more and more.

1001 Passion

Everything You Need to Know About Your New Beauty Superhero: Roses

It is possibly the most ubiquitous fragrance and the most recognized flower in the world, but the rose should never be underestimated. Rose oil and Rose water are two of the most beneficial and powerful ingredients in natural skin care, and the process of how they are harvested is nothing short of amazing. Harvesting roses for distillation is a labor-intensive process that must be done before the sun rises. The flowers must then be processed the same day. Mahalo Skin Care founder Maryna Kracht detailed the process on Instagram…

Amazing, indeed. Rose can be found in many of Mahalo’s products, but probably most notably in the Petal Hydrating Mask,  a luxurious, glow-inducing treatment that can be used daily to add moisture to and reduce inflammation in even the most sensitive skin.

Spring.St

These Hawaiian Beauty Products Are Trending This Year

Green beauty is constantly growing, with new brands popping up all the time. The most constant stream of consistently fantastic lines, however, seems to be coming straight from the beautiful islands of Hawaii. No brand looks the same — some you can find at luxury retailers, others are one-woman operations that operate direct-to-consumer, some consist of one or two products while others offer an extensive range — but they all share a few things in common: natural ingredients sourced from the rich islands, knowledge of ancient traditions and customs, and truly gorgeous fragrances. Could Hawaii replace Korea as the new beauty hotspot? While we don’t see the latter trend being usurped anytime soon, with volcanic clay powders, exotic fruit extracts, and tropical-inspired packaging, things that come from Hawaii have a similar novelty, as well as impressive efficacy, and of course, absolutely intoxicating scents. No to mention that sometimes it feels like the sunshine-infused potions that come from Hawaii bring with them the relaxing and welcoming vibes of The Aloha State; because very time I try one, I can close my eyes and feel like I’m practically there.

THE UNVEIL. No one really looks forward to taking their makeup off at the end of the day. That’s why face wipes were invented. But what if, instead of a chore, washing your face was a delicious, five-minute jaunt to Oahu? Well, that’s what it’s like to wash your face with this luxurious cleansing balm. I feel like I’m going to a spa instead of to my bathroom, and I love that you don’t need a hot towel or washcloth to wipe it off; it just rinses away with water. A miracle, hand-blended in small batches, that can transform your bathroom and your skin.

Allure

oh-my-skin-unveilBest Cleansing Balm – Mahalo The Unveil

My favorite product from Mahalo, The Unveil, which is a luxurious, no-cloth-required oil cleanser aimed specifically at effectively dissolving makeup and removing daily impurities to unveil a soft and glowing complexion. A very effective cleanser that both smells and feels lovely and cleans the skin brilliantly. It removes all traces of makeup, even mascara, while leaving your skin feeling hydrated, soft and plump without clogging pores. I love the ethical nature of the company and the way they produce their packaging and ingredients. I only have two drawbacks. Firstly, it did sting my eyes slightly (but then again my eyes are very sensitive) and secondly the price is above and beyond what most people would outlay for a cleanser. Apart from that I would now consider myself am a Mahalo convert as I don’t think I have ever experienced a natural cleanser that is comparable to this one. Never before has a cleanser left my skin feeling so amazing that it barely even needed moisturising after. I would say that this is the best balm cleanser I have come across so far and that it is becoming a must for me.

Oh My Skin

MAHALO Vitality Care Elixir

Today I bring you a review that I wanted to be but so much time. There are now several months that I use the fabulous Vitality Elixir Mahalo Care . So handsome rich, no ?. The thing that struck me the most, and ‘its aroma, earthy, very deep, all obvious and especially durable. Almost like wearing a perfume. At the beginning for those who are ‘very sensitive to smell, and as’ my case, might scare, in fact for me and ‘was so’, difficult to manage and to use as a basis for other products in my arsenal but once tried it, I assure you there is’ not back down. Both for its benefits, that its delicious spicy and sexy aroma. The packaging, well … that is, as with all products Mahalo Care, I find it a masterpiece of artiginato. Made of bamboo, handmade, in this bottle we see one of the Hawaiian Islands. The pump and ‘golden and very easy to use. The complete packaging find it very chic, very elegant and well above the EcoBio products that we can currently find on the market of any brand, luxury and otherwise.

Bambi Organics

My New Babies…. Mahalo’s Red My Lips for Charity

This is Mahalo’s handcrafted lip-plumping matte red lip color! Red My Lips is made using the best of the best natural waxes, organic oils and a collagen amino acids infusion to plump up the lips.  What’s truly cool about Red My Lips? 20% of all sale proceeds of the Red My Lips tint will be donated to the RedMyLips.org, “a non-profit organization that runs a month-long global red lip-wearing campaign every April where supporters join together to speak out against rape myths and victim-blaming, give support for all survivors and raise awareness and funds.”   This lip color is absolutely striking and is set in Mahalo’s signature bamboo case with a vegan lip brush.  It is totally moisturizing, yet gives a matte finish.  Wear it with nothing else but a little concealer and mascara and you’ve got that 40s look, too!

The Green Product Junkie

12 Rustic-Style Beauty Products Guaranteed To Give Your Dresser A Shabby Chic Twist

These beauty buys are bound to give your dresser a cool, shabby chic twist. MAHALO THE UNVEIL CLEANSER CONCENTRATE. Mahalo’s almost milky cleansing balm works to dislodge and lift every last stitch of make-up and oil without leaving your skin feeling tight and uncomfortable. Ditch the wash cloth and massage it on to your face using your fingertips before rinsing off with tepid water.

ELLE UK

Freshen Up Your Spring Beauty Routine With 22 New Products

We rounded up the best new beauty products released this season. The Unveil cleanser Melt Concentrate. Mahalo, if you’re not familiar, is the kind of brand that makes you want to hop on a plane to Hawaii, start your own skin care brand and never look back. Such is the rich, sensorial experience of the colorful Kauai-crafted products in their wooden containers. Unveil is a balm cleanser filled with pollution-fighting antioxidants (i.e. matcha!), sebum-fighting willow and softening papaya.

OBSERVER

MAHALO’S THE BEAN, Detox, Purify, Nourish.

Astaxanthin, edelweiss, alpha lipoic acid, green tea, cocoa, lycopene, coffee, rosemary…sound good? The Bean antioxidant mask is finally released from Mahalo and you can get a free beauty blooms facial steam free with your $150 purchase! I absolutely love this mask for toning, giving the skin a great cleaning and leaving it renewed and hydrated. The new The BEAN mask has just been released by Mahalo today and this mask is another winner that will:

  • transform dull, lackluster, prematurely aging skin into visibly firmer, toner, more youthful-looking complexion with a fresh, purified glow
  • gently exfoliate dead cells, pollution, dirt, blood, oils and toxins
  • boost collagen production to enhance elasticity and radiance
  • detoxify to reduce visual appearance of pores
  • support and boost skin’s natural healing and defenses
  • reverse effects of environmental damage
  • deliver antioxidant-rich purification
  • boost circulation and cell renewal for a visibly healthy glow
The Green Product Junkie

MEET THE BEAN – THE NEW MASK FROM MAHALO

When a brand like Mahalo launches a new product, it’s not just a “new product” based on a trend or to keep up with the competition. When Mahalo expands their line it’s only with a product which Maryna has long researched and designed, developed for months, tested extensively and has done countless test runs of before launching it.  Enter the Bean here, the latest addition to the Mahalo family. Here’s what sets Mahalo the Bean apart…

Like all Mahalo products, the Bean is made of potent, active, highly effective ingredients and it takes just one use to notice a difference in your complexion – healthy glow, calmer skin and the visual appearance of the pores is significantly improved.

The list of benefits from the Bean is quite impressive. The Bean mask is not simply suitable but also beneficial for most skin types – acne prone, dry, dehydrated, even sensitive skin types could use it as it calms inflammation, detoxifies, supports skin’s natural healing, boosts collagen production and helps to recover lipids. Where this mask truly stands out is the anti-aging department, making it a must for those looking to reverse environmental damage and support skin’s natural healing abilities.

Mahalo is a line known for the aroma therapeutic properties of their products. It’s something which Maryna deeply cares for and has become a signature of the brand, along with their beautiful bamboo containers.

The scent of the Bean is suitable for both women and men alike. Although noticeable the scent of the Bean is milder than the other Mahalo products.

Reina Organics

Clean Beauty Picks for Spring

Let’s get to the goods, shall we? These are some of my current favorites this spring…
My journey with Mahalo’s The Unveil Cleanser Melt Concentrate began in late January, but this beauty will continue to be a go-to cleanser during the spring. I love the way it effortlessly melts into skin, lifting makeup and purifying skin. It rinses away without leaving a trace of the balm behind, yet skin feels comfortable and balanced. Plus, the herbal scent is so calming at the end of a long day and features some interesting essential oils like fragonia, pink peppercorn, ginger, and cardamom.

Integrity Botnaicals
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