NEIMAN MARCUS INDIE BEAUTY

Beleaguered luxury retailer, Neiman Marcus, is entering the independent beauty market with ShopTheExpo, a collaboration with Indie Beauty Expo. Launching the limited-time collection over the weekend with a pop-up boutique in the NorthPark Dallas store, Neiman’s is featuring an assortment of fifteen products for sale on-line only. “With the rise in indie beauty we’ve been focused on curating an amazing assortment of under-the-radar brands,” said Kelly St. John, vice president, divisional merchandise manager for beauty at Neiman Marcus.

Brands included in the three-month sale are skincare companies, Ayuna, Beneath Your Mask, CircCell, Le Prunier, Luxe Botanics, Mahalo Skin Care, Planted In Beauty, Pour Moi, and Ranavat Botanics, the alternative Girl Undiscovered, color cosmetics from Ellis Faas, Joséphine Cosmetics, Lük Beautifood, and Sappho New Paradigm, and dental care from Swiss Smile. In November a Trending Beauty Shop will open in the NorthPark store, featuring many of these names to highlight newness. “Certainly in the industry you hear about designer and mass being challenging…[at Neiman Marcus] the niche and luxury [categories] continue to be very, very strong,” St. John continued.

Indie Beauty Expo at Neiman Marcus

Meet the names shaking up the beauty world.

They’re passionate about beauty, sharing their secrets and they’re only here for a limited time.

Maryna Kracht established her skin care on the principles of Hawaiin mindfullness, gratitude and clean ingredients.

The line employs CO2 extraction that delivers the purest extracts with a near-identical profile to the raw plants.

#ShopTheExpo at Neiman Marcus NorthPark Center

Indie Beauty Expo (IBE) brings Dallas beauty addicts a selection of under-the-radar products.
By partnering with Neiman Marcus, IBE continues to shed a light on independent beauty, lifestyle and wellness brands with an exposition-style roundup of products. Taking root in the retail markets of New York, Los Angeles and Dallas, IBE is slated to expand to London in 2018. The two-day event at NorthPark Center will feature a curated collection of fresh finds to switch up skincare routines! Founders Nader Naeymi-Rad and Jillian Wright, Neiman Marcus’ vice president of Beauty, Kelly St. John, and faces behind the brands will be on hand for a tailor-made shopping experience. Lines and products at ShopTheExpo include organic oil Le Prunier, Polynesian-inspired Mahalo Care, climate-smart skincare line, Pour Moi, and the Ayurvedic-based Ranavat. Giving power to the people, brands with buzz may become part of Neiman Marcus’ permanent beauty assortment. Oct. 20-21, Neiman Marcus NorthPark Center, 8687 N Central Expy

MARYNA: A WOMAN REBORN

Connected by our shared love for Hawaii, Maryna and I have long dreamt of a girls trip to the island of Kaua’i, the home and inspiration for her artisan beauty brand, Mahalo Skin Care. As we planned for our third collaboration, the timing was right to make this dream a reality. I flew to meet Maryna and for 4 sacred days we escaped the daily to-do’s of our ordinary lives and ventured into the lush and sometimes precarious terrain of the island Maryna now calls home. Days of hiking, swimming, deep breathing and absorbing the energy of the island led to incredible breakthroughs and divine inspiration for both of us, some of which we share in the video below.

Perhaps one of my greatest revelations was how the land can hold space for our personal transformation. While I’ve always known that the island has so many gifts of nature to offer – botanicals, ocean, indigenous wisdom, and Mana (the word for the energy the Hawaiians derived from the land and nature) – I witnessed first hand how these bountiful gifts have offered Maryna a safe space for her evolution.
Maryna has called Kaua’i home for the last seven years. It’s where she birthed her business, now firmly established as a leading brand in the green beauty industry. How did this travel-loving Ukrainian woman get grounded on this Hawaiian island? In an inspired interview, Maryna shares how Mahalo came to be, the challenges she faces as she navigates operating a global business from a remote island, and why she now feels more optimistic and energized than ever before. In her own words, she shares her deepest intention for us all and how she uses her platform to spread the message of feminine empowerment and gratitude through beauty ritual and true self-love.

Why It’s So Hard to Be an Indie Beauty Brand

Startup founders talk the challenges they faced early on…

Beauty startups face a competitive market worth $60 billion; skincare accounts for the biggest share. To launch, brands have to figure out what they want to formulate and why, and who their consumers are and how to reach them, often on very limited budgets.

Maryna Kracht launched Mahalo Skin Care in Hawaii three years ago. She knew early on that ingredients would be a huge expense. Mahalo products feature tamanu oil (which has anti-inflammatory properties and can promote cell growth), sea buckthorn oil and aloe vera. Kracht looks to appeal to customers seeking something luxurious and handcrafted. “I want people to feel that this is an artisanal product,” she says.

With a team of four employees, she develops her own formulas. She works with local suppliers in Hawaii, uses organic ingredients and produces her own hydrosols, or distillates, such as rose water.

“I did have savings, but not a lot,” Kracht says. “More than anything, I had to be extremely strategic with every single dollar.” That meant lots of time researching ingredients before spending money on developing anything.

Kracht never resorted to formulating her products for Mahalo in her kitchen, as some natural skincare brands claim to. “I am a stickler for everything being sanitized and making sure we’re up to standards. I had a separate kitchen away from the house where I created a little lab of sorts,” she says.

Kracht’s face is the first thing you see on the Mahalo website. She still handmakes her formulas and writes thank-you notes to her customers. “I encounter challenges every day,” she says. “In the very beginning, you’re wearing a hundred different hats. I did everything. It was figuring out the direction of the business.”

Since its launch, Mahalo has gone from production in a small lab in Kracht’s home to a 1,200-square-foot facility with a walk-in fridge. SkinOwl has been growing every year since it launched. “SkinOwl felt like immediate success because we filled a void,” Tevelin says. ‘It’s not easy, it weeds people out very quickly.”

Despite (or maybe because of) what it takes to launch beauty brands, Kracht says it’s startups that are shaking up the industry. “These small beauty brands, mostly women-run, are trying to go up against the Goliaths of the space, but we are doing it with a backbone of five people versus 500.”

MAHALO Vitality Care Elixir

Today I bring you a review that I wanted to be but so much time. There are now several months that I use the fabulous Vitality Elixir Mahalo Care . So handsome rich, no ?. The thing that struck me the most, and ‘its aroma, earthy, very deep, all obvious and especially durable. Almost like wearing a perfume. At the beginning for those who are ‘very sensitive to smell, and as’ my case, might scare, in fact for me and ‘was so’, difficult to manage and to use as a basis for other products in my arsenal but once tried it, I assure you there is’ not back down. Both for its benefits, that its delicious spicy and sexy aroma. The packaging, well … that is, as with all products Mahalo Care, I find it a masterpiece of artiginato. Made of bamboo, handmade, in this bottle we see one of the Hawaiian Islands. The pump and ‘golden and very easy to use. The complete packaging find it very chic, very elegant and well above the EcoBio products that we can currently find on the market of any brand, luxury and otherwise.

MAHALO SKINCARE Haul // Organic Natural Skincare

About two months ago Mahalo Skincare released their Taste Of Desires box.  A box full of deluxe/travel size Mahalo Skincare products. I knew this was a box I wanted to get my hands on. And I’m glad I did!  Mahalo Skincare is a botanical based skincare line. Their products are organic, hydrating, healing, high quality, high performance, luxurious skin treatments. A little goes a long way with their products so the price of them is so worth it!

How To Treat Dry Skin When You’re Breaking Out, According To The Experts

Suffering with uncomfortable pimples or sore dry skin is not ideal, but when you’re suffering with both at once, your skincare situation can feel like a nightmare. If you’re currently living through this, you’ll need to know how to treat dry skin when you’re breaking out, because as you may have noticed already, it’s not as easy as you might think. So I spoke to a bunch of skincare experts, to discover exactly how to treat dry skin when you’re also breaking out.
Maryna Kracht, founder of Mahalo Skin Care, tells Bustle over email, “Keeping the digestive tract healthy with fermented foods (kimchi, sauerkraut etc), kombucha, and kefir not only provides an important balance of probiotics, healthy acid balance, and vitamin boost, it also helps with proper absorption of nutrients and elimination of toxins through proper digestive tract routes and not through your skin.” Kracht adds that eating dark green vegetables will boost the alkalinity level in the body, so it might be time you start incorporating more leafy greens into your diet. “Water, sleep and exercise are also crucial aspects to keeping your skin healthy, vibrant, and clear,” says Kracht. She explains, “Water helps with eliminating the toxins and allowing your skin to be plump and youthful. Drink alkaline water. Either water with lemon, or water with a few drops of liquid chlorophyll.”

When it comes to sleep, Kracht advises what’s best for your skin, “Proper sleep doesn’t only provide rest, it also helps with balancing the stress hormones, excess of which makes your skin look inflamed, thin, and wrinkled. Keeping the circadian rhythm in check, going to sleep around 10pm, and getting 8 hours sleep is the optimum balance for many people.” “Acneic skin often shows lack of essential fatty acids, and will respond most favorably to facial oil serums or facial balm treatments to bring balance to the skin,” explains Kracht. “Our Vitality Elixir and Rare Indigo balm have been specifically formulated to contain over 70 percent essential fatty acids to deliver the optimal nutritive balance to imbalanced and inflamed complexions,” she says.

However, there is a method to using these products. Kracht instructs to apply face oils and balms over wet or damp skin. “This is very important in keeping the skin hydrated AND moisturized,” she says. As much as you may want to, you really can’t rush the healing process. “Stick to a skincare routine for at least one month,” says Kracht, “as it takes the skin 26 days to complete it’s cycle. Give your skin love and care to allow it to take the steps to properly rebuild and recover itself.”

Don’t be disheartened, it’s totally possible to treat dry skin when you’re breaking out — just follow this expert advice and you should see improvements soon!

Brand Review: Mahalo Skin Care

For 4 months now, I’ve been using Mahalo Skin Care products in my multi-step skincare routine. Mahalo Skin Care touts itself as a Hawaiian botanical-based facial care line that offers high-performance, luxurious skin treatments targeting various forms of skin inflammation, environmental damage, and prematurely aging concerns. The products are nutrient-dense with the key purpose of offering support to draw out one’s healthy, radiant complexion. Mahalo’s formulae draw roots from ancient Polynesia, Western, and Eastern healing, and with current natural beauty technology, proffer an immersive and holistic experience to one’s self-care regimen.
In terms of a high-powered skincare line that’s also organic and eco-friendly, Mahalo is the best in my book. I’ve tried other skincare brands in the same tier — think May Lindstrom and Kypris — and Mahalo blows them out of the water. I know that those are good skincare brands with their own cult followings, and skincare is, ultimately, relative to the individual, yet I will advocate Mahalo again and again for how it has helped me achieve better skin than ever. Here are the four products from its line I cannot do without:

MAHALO Review

Mahalo was the brand on my radar and I always wanted to try it and see what the buzz is all about, everyone in the green beauty community seems to love it and l am yet to come across a bad review. The thing is I am living La Vida Broka life right now, so I thought these products were forever out of my price range, but I am changing my way of thinking – I would much rather invest into something I know will be working for me, rather than buying and testing ten different budget options.  The products are amazing and I think they are worth every single penny. I don’t say this lightly, products have to go the extra mile to impress me, so hear me out!

The ultimate Holistic Hawaiian Spa Experience: The Olavine Spa

When you walk into the spa, you will notice the serene colors of aqua and green which represent the Hawaiian waters and greenery. A misty scent of Eucalyptus flows through the air as you are surrounded by jewelry and holistic products including the eco-chic Mahalo skincare line that is exclusively available here at the spa.
We use Mahalo Skin Care…  MAHALO Skin Care is a botanical-based facial care line, offering high-performance, luxurious skin treatments that target skin inflammations, environmental damage, prematurely aging concerns and offer nutrient-dense support for a healthy, and glowing complexions. Our unique skin formulas combine the ancient knowledge of Polynesia, Western and Eastern healing, with the modern scientific advancements in natural beauty technology to deliver an experience inspired by Hawaiian approach to slow, mindful beauty rituals, and luxurious self-care.

Hawaiian Treat! Mahalo Skincare Review (translated from French)

It is a real treat when luxury and pure, healthy goodness combine to make a wonderful care line like Mahalo Skincare. I had the wonderful opportunity to test their staples with their newly launched beauty balm that just became available in mid November! For those of you do not know Mahalo, this hand-crafted, cruelly line uses the power of nature gifts using harvested local and wild ingredients that are carefully blended together to create a skin care experience Really decadent. It should go without saying their entire line is free of synthetics, parabens, phthalates, fillers or colorants. It sounds like a dream of being the owners Maryna and Mark, who just started the line in December 2014, the beautiful island of Kauai, and it makes me happy to share my experience with you guys!

As someone with prone to acne, the sensitive skin of pregnancy, my complexion has been a bit under fire lately. During my recent honeymoon during a visit to the spa reminded me how important it was to treat pregnancy skin with a delicate hand and how much natural anti-inflammatories could soothe and heal. I stuck it to gentle products throughout my pregnancy but never took the plunge to go full face with an oil serum or baume balm oil. I can now say that I am not afraid to put the right oils, all over the whole of my face knowing that they help to calm my skin.

Overall, I am pleasantly surprised by the results I get using Mahalo Skincare. I was waiting since their line seemed so wonderful even before I tried it, but the proof is in the puddin ‘. Zits calmer and less redness on my pregnant cup me a happy woman made. To learn more about this fabulous line you should visit their website to get all the details but stay connected with them on two Facebook, Instagram or Twitter updates!

SAY ALOHA TO MAHALO SKIN CARE THE GREEN HAWAIIAN BRAND

Aloha! How would you like to take a little piece of Hawaii with you? A little piece of Hawaii that – trust us on this one – is practically guaranteed to give you that beautiful Hawaiian glow all year round?

We are happy to introduce to you Mahalo Skin Care! Mahalo, handmade on Kauai, Hawaii, is dubbed so after an old Hawaiian word that means gratitude and respect. Many of their products are infused with volcanic ash and other unique, eco-friendly ingredients native to Hawaii that will keep your skin thriving on a daily basis. Mahalo is committed to offering the best, safest and most organic skin care while still guaranteeing the highest quality products.

With its beautiful bamboo packaging, Mahalo is not only extremely effective but also aesthetically pleasing. Not to mention that the bamboo makes the packaging sustainable and helps to shield the tropically-scented products from harmful UV lighting. Some of the best products from the Mahalo Skin Care line include the Pele Mask, the Mahalo Balm and the Vitality Elixir.

Pele Mask: With an interesting mix of ingredients including volcanic ash clay, hibiscus, turmeric and more, this mask – named after the Hawaiian volcano goddess Pele – will tighten pores, soften wrinkles, fight acne, reverse aging, calm inflammation and restart circulation. $60

Mahalo Balm: This balm is a mix of rich and exotic ingredients, including avocado butter, rosehip, carrot and grapeseed butter, and will repair skin by promoting healthy cell growth, reduce redness and sooth imperfections. It can be used as makeup remover, lip balm, hand cream, lotion, moisturizer and cleanser. $90

Vitality Elixir: Yet another unique blend of ingredients – including tamanu, turmeric, and helichrysum – this light oil serum perfectly combats both aging and acne. It brings out that youthful glow by pampering, nurturing and revitalizing your skin. $110

From its beautiful packaging to its effective ingredients, Mahalo is a must-try for anyone in search of a spectacular skin care line!

10 Best Face Oils and Serums – The Vitality Elixir facial serum

Rich and potent Vitality Elixir infuses skin renewing powerhouses like sea buckthorn, turmeric, and carrot seed into omega-rich kukui and chia super-oils making it the perfect all-in-one treatment serum and nourishing oil for all skin types. Clarifying black cumin, tamanu, and helichrysum, also in the mix, keep breakouts at bay.

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My Favorite Luxury Skincare Oil: Mahalo Vitality Elixir

This is my holy-grail face oil! My skin drinks up every single drop of this liquid gold. And as a bonus, the aroma is exquisitely heavenly. I find that the scent alone calms my anxiety and puts my mind to rest, that’s why I love treating my skin to this beauty right before bedtime. As for healing properties, this product is jam packed with powerhouse superfoods that will regenerate, hydrate, and love your skin!

MEET MARYNA, THE FOUNDER OF MAHALO

This week a very special skin care line launches at Integrity Botanicals—Mahalo! I had the pleasure of meeting Maryna, the founder of Mahalo, at A Night For Green Beauty in Chicago, and she’s as kind and enthusiastic as can be—the kind of person you know instantly you’d love to share a meal with. What I didn’t know until this interview is that Maryna is as obsessed with face masks as I am. I guess that should have been obvious based on my experience with the new Petal Mask from Mahalo—but more on that this weekend!

What makes Mahalo different from other lines?
Unequivocal love and the intrinsic joy that is Mahalo, the joy that I receive from making the products, to joy that I hope our customers experience when they incorporate our skin treats into their beauty rituals and beauty routines.
I’ve said this before, and with each passing day this statement rings louder and more true for myself and Mahalo—I believe that I was born to do this, everything I have learned, experienced and discovered has come together to create Mahalo. Everything. The kind of experiences—like being born and raised in Ukraine, traveling the globe, living and visiting India five times, living and traveling all over Europe, studying yoga since the age of 5, being a vegetarian for over 25 years, working in high-profile corporate world of events and beauty—all these nuances brought a layer of flavor into my life, a certain attitude and outlook at our beautiful world, an outlook that is distinctly my own. These flavors are spilling into Mahalo. I bring my knowledge of herbs from my grandmama, who introduced me to the world of herbs, alternative medicine and plant whispering at a young age. My fascination with the world of arts, the grand operas, museums, architecture, and textiles are giving the love I have for luxury and beauty that spill into the way I want Mahalo products to be experienced. The awe, gratitude and humility I experience in the eyes of nature and my own naked soul. There is so much more than meets the eye, the Mahalo moment needs to be experienced to be felt or understood.

Mahalo – Hawaiian Magic

You know the feeling when you’ve thought about somebody or something for a while? Thought about getting in contact and how they´re doing. And after a while your paths cross. The person you’ve been thinking about suddenly calls you or walks to you on the street. Nowadays these encounters don’t surprise me any more but every time they make me happy. This is what happened when I got an email from the other side of the world a couple of months ago.

Maryna, the founder of a Hawaiian natural cosmetics brand Mahalo Care contacted me and wanted to send me some of their products for me to try out. For at least six months I had been thinking of ordering these intriguing products packaged in beautiful wooden jars with raw ingredients that make my heart race. You can imagine how happy I was to receive this email from Maryna. She told me that I had been on her mind for a good while as well. I found out that she has relatives in Finland and has visited our country a couple of times and knows even a couple of words in Finnish. Maryna feels particularly fond of Finland and has been dreaming of having her products in the Finnish market. After exchanging a couple of messages with her I felt this familiar flutter and warmth in my belly as I had felt a couple of years ago with May Lindstrom. There’s something magical about these products, and no wonder, after all they are from Hawaii.

A bit over a month ago the post man stood at my door and handed me a package full of Mahalo loveliness and while opening the beautiful wrappings my heart was racing like on the first spring day. I have been waiting to thoroughly test these products in Bali and finally I’m ready to introduce this magical brand to you.

The Vitality Elixir

“I could go on for decades about Mahalo Skincare’s Vitality Elixir….I’ll keep it down to three key selling points:
1) A wooden bottle that looks like it was found washed ashore, rather than behind a beauty counter.
2) The smell, which is pungent but beachy, and
3) the formula, which is chock full of Omega-3s, Sea Buckthorn, and everything else your skin loves.

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An All-Natural Aesthetician Spills Her Secrets For Gorgeous Skin

…massage a dime-size amount of oil into my face and neck using light upward strokes and a few firmer circles on the jaw, third-eye area, and temples. Right now, I’m using Mahalo’s enlivening and hydrating Vitality Elixir, an exotic blend containing chia seed oil, turmeric, and CoEnzyme Q10.